Bronwyn White is the founder of Marketing to Baby Boomers, an agency that specialises in insight and content for companies that want to target the +55’s baby boomers generation. She has been researching the boomer customer journey, lifestyles and attitudes for 25 years. Bronwyn has created the well-respected Marketing to Baby Boomers Playbook, a market intelligence report and is proud to have advised companies like Google, Qantas and the Dept of Foreign Affairs and Trade on how to communicate, sell and market to the baby boomer generation.